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How we do it

 

Consulting for industry, institutions, banks, and associations

We develop PR- and lobbying strategies, organize press briefings and information events, write press releases and arrange face-to-face meetings with journalists, politicians, and opinion leaders, making sure that your message will be heard and reported by the media.

 

Some recent examples:

 

 

  • Within 24 months we increased the media presence of a banking group by 80 percent and its public awareness by more than 10 percent.

 

  • We developed and successfully executed the PR-strategy for Austria’s largest private industrial group.

 

  • The introduction of a US trusts on the European continent we organized under PR leadership. Public awareness soared from near to zero to more than 60 percent within 18 months. The costs were less than a twentieth of a comparable advertising campaign.

 

  • We carried out the communications for the restructuring of MEL by the Citi Bank Group and Gazit Globe as advisor for the investor.

 

  • We doubled the media presence of a well-known trade fair organizer.

 

  • By organizing “the world’s longest laid out table” we catapulted our client, the  Initiative Table Culture”, into the international media and the Guinness Book of Records.

 

  • Within two years we built up  market awareness and credibility for a previously unknown brand.

 

  • We accompanied the concentration of production sites of a globally leading brand manufacturer.

 

  • We made a new investment product known to the market.

 

  • Dr. Bauer PR has developed the strategic concept for raising media presence for the Committee for the Capital Market.

 

  • Banks use our instruments for marketing investment funds and securities.

 

 

Cost-benefit

With one Euro PR budget we gain for our clients at least one Euro, often five, and sometimes up to 20 Euros advertising value.